Dr Simon Laing

Senior Lecturer (Computer Science)

Qualifications: BCGD(Hons) MCGD PhD Waikato

Contact Details

Room: G.G.12
Phone: +64 7 838 4505
Extension: 4505

About Simon

My PhD research focussed on developing an understanding of the cognitive effect of visual images on the ideation process and output of graphic designers, with a view to future support of ideation activities. Currently I am investigating the potential for use of Virtual Reality equipment in relation to design ideation activities.

Research Interests

Graphic design practice, Design ideation, Design processes

Teaching Commitments

Recent Publications

  • Laing, S. (2018). The role of images in support of graphic design ideation. (PhD Thesis, The University of Waikato, Hamilton, New Zealand).

  • Laing, S., Apperley, M., & Masoodian, M. (2017). Investigating the effects of client imagery on the ideation process of graphic design. Design Studies, 53, 78-98. doi:10.1016/j.destud.2017.08.001

  • Laing, S. J., & Masoodian, M. (2016). A study of the influence of visual imagery on graphic design ideation. Design Studies, 45, Part B, 187-209. doi:10.1016/j.destud.2016.04.002

  • Laing, S., & Masoodian, M. (2015). A study of the role of visual information in supporting ideation in graphic design. Journal of the Association for Information Science and Technology, 66(6), 1199-1211. doi:10.1002/asi.23231 Open Access version:

Find more research publications by Simon Laing