Mr Simon Laing

Lecturer (Computer Science)

Qualifications: BCGD(Hons) MCGD UCOL/Waikato

Contact Details

Room: G.G.12
Phone: +64 7 838 4505
Extension: 4505
Fax: +64 7 838 4155

About Simon

I am currently studying part-time toward a PhD in Computer Science (supervisor: Prof. Apperley), while a full-time lecturer in Computer Graphic Design. My current research focus is on developing an understanding of the cognitive effect of visual images on the ideation process of graphic designers, with a view to better supporting design practice.

Research Interests

Graphic design practice, Design ideation, Design processes

Recent Publications

  • Laing, S., Apperley, M., & Masoodian, M. (2017). Investigating the effects of client imagery on the ideation process of graphic design. Design Studies. doi:10.1016/j.destud.2017.08.001

  • Laing, S. J., & Masoodian, M. (2016). A study of the influence of visual imagery on graphic design ideation. Design Studies, 45, Part B, 187-209. doi:10.1016/j.destud.2016.04.002

  • Laing, S., & Masoodian, M. (2015). A study of the role of visual information in supporting ideation in graphic design. Journal of the Association for Information Science and Technology, 66(6), 1199-1211. doi:10.1002/asi.23231 Open Access version: hdl:10289/9404

  • Jung, D., Jensen, M. H., Laing, S., & Mayall, J. (2012). .cyclic.: an interactive performance combining dance, graphics, music and Kinect-technology. In Proc 13th International Conference of the NZ Chapter of the ACM's Special Interest Group on Human-Computer Interaction (pp. 36-43). Conference held at Dunedin, New Zealand: ACM Press. doi:10.1145/2379256.2379263 Open Access version: hdl:10289/6844

Find more research publications by Simon Laing